Accord

The vinyl is dead.
Long live the vinyl.

Brand refresh & Web Design

Accord is Denmark’s largest physical music- and film dealer.
Accord came to Dwarf with a deep wish of opening a webshop for buying and selling used vinyl. They wanted a webshop with more qualities than being able to convert into sales. A webshop that was “on brand” and able to transfer the vibe and feel from the physical shops into a digital space. Moreover, it was important that you could find everything from mainstream to all the unique albums and rare titles. A pure experience for music lovers.

The solution is built around three Software as a Service Solutions, which Dwarf connected to Laravel Nova, and expanded with a tailored system for scanning and recording both new and used LPs and CDs.

The result needs to be experienced. The design is built around a cool/retro minimalistic expression with a 1-pixel drawn design, and recognizable elements like crate instead of basket, mechanical inspired animations, a simple logo and colours that point back to the history of Accord.

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By: Dwarf